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Chief of Police for the City of South Gate at the Pageant of the Tree December 2023

Christmas Tree Donated by Freddy’s Market for Pageant of Tree 2023

Shop Local Gift Card Program

City of South Gate Shop SG Community Gift Card Program

Initial Merchant Contact Email/Letter

The City of South Gate is always looking for innovative ways to support local businesses, especially as they continue to recover from the financial impact of the COVID-19 pandemic.  To help bring customers back to your business, we’re excited to introduce the South Gate Shop SG Community Gift Card Program! Consumers can purchase the Cards as gifts or for self-use, and companies can use it for employee rewards, anniversary gifts, customer appreciation, survey incentives, contests and anything they might have used a gift card for – but the dollars stay local and benefit our shops, restaurants and our Community. 

People can purchase the Cards online and then email, text or print them for use in your shops and restaurants. To accept the Cards, you need to be able to process a key-entry (like a phone order) Mastercard, and you are paid through your credit card bank in your normal settlement, with your normal Mastercard CNP processing fee. The Cards only work at participating merchants–those who choose to take advantage of this exciting program.  Gift cards may be purchased in $25.00, $50.00, and $100.00 amounts. To make the program more attractive to purchasers, and to bring more customers and money to your business, the City of South Gate  is sponsoring a “Buy One Get One” (BOGO) program: for each gift card purchased, the City will provide another card of the same value, up to a limit of two cards.  Market studies have shown offering a BOGO program increases participation by as much as 36 percent. The Gift Card program is funded by the American Rescue Plan Act (ARPA) and has been very successful in many other communities, from small towns like Pleasantville, CA to big cities like Nashville.  The City of Hercules in San Francisco’s north bay area started a gift card program in early August 2022 and residents have already purchased more than $125,000 in gift cards!

There is no cost to you to participate in the program. To opt-in, you simply run a 10-cent charge (or whatever is your minimum) on a prepaid Mastercard that Yiftee, our technology partner, will send you by email (the “Activation Card”). This is your authorization to participate and you are agreeing to Yiftee’s Merchant Agreement found here:. We’ve attached additional details about the program.

If you are interested in being able to accept these Cards and the additional business they bring to your store, all you need to do is run the activation card when you receive it via email from Yiftee.  We are planning to launch the program on November 21, 2022, so please activate your card by November 18.

For questions or more information, contact Tim Campbell at the City’s program partner, HDL Companies, via email at Tcampbell@hdlcompanies or via phone (424) 228-8517, x. 1140.


E-Gift Card FAQs


Q:  Is there a deadline to participate?

A:  We are planning a launch on November 21, 2022 to introduce the community to our new Community eGift Card. Sign up before then so that you are a part of the launch program and get this incremental business. 

Q: How to I sign up?

A: Tell the City you want to participate by responding to your invitation email from our card program partner Yiftee. Running the invitation’s Activation Card is your authorization to opt-in to the program which means you agree to the Yiftee Merchant Agreement here:

Q:  What if I can’t process the Activation Card, which is a $0.10 credit card transaction?

A:  No problem. Process the Activation Card for your minimum amount. It will be declined but Yiftee will get the information they need to add you to the program. 

Q:  What if I can’t key in a Mastercard?

A:  This is very unusual. Ask your processor as this is a configuration and usually not a technical limitation. Some national chains like Walmart and McDonalds HQs do not allow their cashiers to key in the codes but the local businesses can do it.

Q:  What if the purchase is for more than the Community eGift Card value?

A:  Run the Community eGift Card for the remaining balance on the card, and ask the customer for a different form of payment to cover the rest of the transaction. Gift recipients can check balance on or go to or use the link at the bottom of the printed gifts.

Q:  What do I do if the eGift Card is ‘declined’?

A:  The transaction is declined if you try to redeem more than the value of the card, or if any of the redemption information is mis-typed.  Start the transaction over with the correct value and info. Go to to check the balance of a card or use the link at the bottom of printed gifts.

Q:  Is tipping allowed on the Community eGift Card?

A:  No, unless you pre-authorize the amount with the tip included, since this is a prepaid card.

Q:  Does the eGift Card function as a ‘pre-paid’ credit card regarding automatic tipping hold-backs?

A:  No. It can be redeemed for the full value. But there is no tipping allowed on the Community Card.

Q:  Since the eGift Card is like a Mastercard, can it be redeemed anywhere?

A:  No. They can only be redeemed at participating locations who have run their Activation Card.

Q:  Is there a fee to purchase the eGift Card?

A:  The gift sender pays $1.00 plus 5% of the gift value. The gift recipient gets 100% of the gift value.  The store is paid the full value of the card, less their normal card-not-present (CNP) Mastercard fee.

Q:  Can the eGift Card be used more than once?

A:  Yes. They are multi-use and the current balance and expiration date are always reflected on the digital voucher. Recipients receive monthly reminders to redeem. You can check balance on or or use the link at the bottom of printed gifts.

Q:  Can I apply a refund to the eGift Card?

A:  Yes. Refunds can be applied to a valid (unexpired) card just as you would to a credit card.

Q:  Can I cancel my participation?


A:  Yes. Anytime, by notifying your organizer. You will be removed from the marketing materials online and can no longer process the cards.


For more info, sign up for a demo here:

Freddys Market Covid-19 QR Code

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TMA'sMothers Day Celebration

In the United States Mother's Day is a holiday celebrated annually on the second Sunday of May. Mother's Day in 2023 is on Sunday, the 14th of May. Don't forget to give your mother a gift, send a card, take her out for dinner or buy her some nice flowers to show her how special she is.

Celebrate motherhood

Mother's Day is not a federal holiday but it's a day to celebrate motherhood and show appreciation for mothers, including (great-)grandmothers, stepmothers, foster mothers and other mother figures. The history goes way back: the modern holiday was first celebrated in 1908. Anna Marie Jarvis was the founder of this holiday in the United States.


Mother's Day is celebrated throughout the world. In Mexico it s celebrated on the 10th of the May every year.



100 bags of back-to-school supplies to be given out at event in South Gate, Californ

Tweedy Miles Association is not only helping business community but surrounding residents also.  "Prep for Success" back-to-school giveaway is an event sponsored by the TMA with the monies  they earn throughout the year.

It is an event full of activities. Small race, painting and other competitions are also part of this event.  Participants are served with pizza, water sand drinks.

So, we usually have composition books, notebooks, all different types of pencils, colored pencils, Crayons and anything you can think of, so all those items are going inside of those bags, including hand sanitizer.